Week 28: Creative Mastheads for my Student Magazine

Today I have learnt about the importance of fonts within magazines and Graphic Design, we have been introduced into the fact that I now have to research into the font which I would be using for my masthead on my magazine front cover. On Wednesday I changed my font to a font within Photoshop which I believed would make the masthead more original, although the font I chose was Blue Highway Condensed Font, and the history behind this font was that it is used for road signs and does not send the right message for a student magazine, therefore I decided to change my font. The meaning behind the font is very important as if someone did look into the font which I had featured for my masthead and the meaning was not related to students as this is the magazine I am creating it would not make sense and is not linked in any way to students.
Justification of Font Chosen
Therefore I decided to research into my initial font idea which was the font of Dream Orphans, although the meaning behind this font was that it is a casual and homemade, which is not the message which I believe should be related to a student magazine which I am creating, therefore I found an extra font which had been adapted from Dream Orphans and is Dream Orphanage. The history behind this font is that it has been used within professional works and compared to Dream Orphans, this font is a lot more professional and bolder font, which I believe is a valid reason as to why this font is suitable as it is used within professional works such as magazines and graphic design. This font was from dafont.com, as these are free fonts and this does not break any copyright, therefore I am able to download the font as it is free and use it within my work, so I can then put the font into Illustrator to create a Vector Graphic which is better quality than a graphic within Photoshop.

Creating Masthead and Potential Logo
As I was using a free and existing font I wanted to still make the masthead unique and original, I have been shown how to create an original masthead on Wednesday with the different effects such as the different coloured text being overlapped to create an effect. Today I was shown how to make my Masthead unique and not just two words spread across the top of the magazine, therefore I had experimented with different designs with the font Dream Orphanage, below shows my different designs and I will continue to create different and possible designs for my masthead, but these are the mastheads which I have created so far for my magazine Students United. My favourite design is the S hanging onto the U, as this is an abbreviation of my magazine name and shows creativity, it is simple but effective for a masthead and logo.

Designs for my Magazine Masthead

I will continue to design my masthead and possibly find a font which clearly shows the meaning of Students, but I believe that the font I have and the designs I have created will appeal to students and that the meaning of Dream Orphanage is clear and that it is used within Professional works. I can therefore put the skills and knowledge I have gained from the Photoshop workshop on Wednesday with the skills I have learnt today to create my own, original masthead.

Week 28: Sketches for my Front Cover, Contents Page and Double Page Spread

Below shows my initial sketches in colour for my Front Cover, Contents Page and Double Page Spread, these sketches show clearly how I plan to lay out my page for my student magazine.

Front Cover: This shows the main title at the top to the left hand side, with the website underneath the main title, the main image of a student in the centre which will become the background of front cover, with the header for the main article featured over top the image, the features shown on the front cover will also be placed over top the image. The colour scheme of the magazine is Red, as I am using different shades of red within the magazine.



Sketch of Front Cover


Contents Page: This sketch shows the layout of my contents page and shows the main features within the magazine and there are images at the side of each feature and these images will have the page numbers for the feature at the bottom of the images. The reason why I decided to feature images alongside the features is because this is the layout which is used on the iPod touch and is how magazines are seen on there, with an image related to the story, therefore students will be familiar with the layout.


Sketch of Contents Page


Double Page Spread: For my double page spread I am featuring an article on student life, I have decided to create a double page spread which is unusual and not just an article with a few images placed in between the text to break it up. Therefore I have decided to place the title in the middle of the double page spread and have images related to student life placed around this title, and the article itself written around the feature within the middle. I believe this is different and would appeal to students as the main title is within the middle of the page which is not usually seen within normal articles.

Sketch of Double Page Spread

Week 28: Images for my Student Magazine

I have started to consider the images which I will be using within my Front Cover, Contents Page and Double Page Spread, I will be using original images for my magazine pages, I have captured some images already and I am using some images which I have taken in the past related to student life. I have taken images for my front cover and it will be featuring a student and it will show different words related to student life, these will be creative words, with some words being backwards, some being smaller, the reason why I want to use different words within different styles is because I believe this will represent student life for the front cover and make the cover appealing to the audience. The images which will be included within my Contents Page are images which are related to the features within the magazine, I have already taken some images for the contents page, I have also included some images which I have taken in the past, as they are still my images I am able to use them within the magazine pages, for example for the travel section on the contents page I am featuring an image of Disney Land as this shows a destination and is related to travel.
I still need to complete taking my images, as I am creating an article on student life I need many different images related to student life and some of the images I have already are of students, students studying, events such as concerts, at work, partying and an image of chichester college. As I believe all these images are related to student life and with the magazine article having the title in the middle of the double page spread with all the different images around the title and with the title this shows what the images are showing clearly. By the end of the week I hope to have taken all my images, but for now I am able to work with the images I have got as these are the most important images, for my front cover and contents page, as for the article I can place boxes where the images will go to be able to edit and add the images in when I have taken them.

Week 28: Magazine Front Covers Analysis

Before I start to create my Front Cover, Contents Page and Double Page Spread for a new student magazine I have to carry out research into the way in which a good magazine pages are created, I have started to analyse different front cover magazines and this will therefore help me in what features are vital to be included within a magazine front cover. I have deconstructed two existing student magazines and I have analysed a magazine front cover and a contents page, within the front cover I have stated the colours, the fonts, the layout of the features, the features included, images and textures used. This has helped me in understanding the layout of magazine front covers and how they can appeal to the target audience of students, I have also seen how they use different fonts to show different features within the magazine, and how they have used a different font and enlarged the text for the main story is by the main image. From analysing this front cover I can now go into more depth about the magazine front covers and start to consider conventions for my own magazine, this includes:

• How may layers I will use within my magazine and how many are used within existing magazines.
• How the image can be used for the background and that the other features on the magazine can be placed over or under parts of the main image, I will also be able to get ideas from existing magazine front covers to see how they have laid out their image with the rest of the magazine front cover.
• The title for my magazine will need to be a Vector Graphic as this is better quality, as within most magazines they use vector graphics as these have better quality than raster graphics.
• The title within some existing magazines I have briefly looked at had the image over the font which shows that some magazines are so well known they do not need to have their title showing completely and that the image can over power the magazine. This could be a layout idea I could consider but I believe within a student magazine which is a new magazine the title needs to be clear to the target audience to be able to recognise it within the first few issues.
• Images at an angle: Existing magazines also use the effect of putting images with effects at an angle which is effective as this gives the front cover an 'edge' and makes it more interesting to look at. 

Contents Page
I also analysed a Contents Page from a Student Magazine and I have looked at the layout of the Contents Page and how they lay out certain features within the contents, such as images, the contents and page numbers and editors comments. I will also be researching into the conventions used within creating a contents page in more depth during the week, as this will also help me in understanding what 'makes' a contents page and how it will be creative and appealing to the target audience of students.


Contents Page and Front Cover Analysis


















I will now research in magazine front covers and contents page the different points I have explained above in more detail and research into the different features I need to consider when I create my magazine pages.

Week 27: Pitch Completed

Today I presented my pitch and this included all the information which I needed to represent my own initial and unique Idea for my magazine, this included my colour scheme, my chosen font and title, my sketches of my magazine front cover, contents page and double page spread, an explanation on my double page spread story and my market research results from my questionnaire on my target audience. I believe that I delivered all the required information and contents within my pitch for the client, as I explained to them what I believe my magazine will show and what it will look like and how it would appeal to the target audience. If I were to make an improvement to my pitch I would have liked to have been more confident as when I was reading out my pitch my speech was not clear, therefore I would hope to gain more confidence for my pitch to be vocally clear.
Now that I have completed my pitch, I may have to make changes to my magazine idea, as the client will be able to discuss any changes which I may need to make to my magazine idea, if I do need to make changes I would make them next week so I can start to create my magazine products. I will create a new production schedule showing the deadlines which I will need to make for the production stage in creating my magazine front cover, contents page and double page spread, as next week I can start creating my magazine idea.

Week 27: Initial Ideas: Sketches, Font and Colour Scheme

I have been creating my pitch for my idea for a new student magazine, creating the front cover, double page spread and contents page, I have included a lot of information on my idea for my student magazine, this includes the colour scheme, font and name, mood board and sketches of my initial idea.

I have firstly shown my mood board for my colour scheme of red, which shows the different shades of red and also shows the types of fonts which I could consider using for my student magazine, them being bold and in the colour of red. Within this mood board it also shows the colour white, this is because I wanted to use this colour with the Red as they work well together and help each other stand out, also my target audience thought that these colours work well together within a student magazine. Also within this mood board shows the features which would be included within my student magazine and would appeal to students, including music, events, competitions, fashion and career news.  



My Colour Scheme Mood Board





I have also decided on the font which I will use for my Student Magazine name, as my name for the magazine is Students United, I have considered different styles for my title for my magazine and I have decided on the font from dafont.com called dream orphans, this is a font which I believe is bold and looks 'sophisticated' for a student magazine but at the same time will appeal to the target audience of students. I have also added colour to this font and by using the block colour behind the main font I believe helps the font stand out and become bolder from the rest of the front cover. This could be the colours which I may use, although the Honeysuckle colour which is in 'trend' I believe is too feminine and therefore I believe the image which shows the use of the red background with the white writing works really well and stands out clearly.

Although, this is not my own original font therefore I will need to create my own masthead for my final magazine front cover, therefore I hope to keep a similar font and find a similar font in Photoshop to create my original image.

Chosen Font for Title of Magazine: Dream Orphans from dafont.com





Colour Scheme added to Chosen Font

Sketches of Front Cover and Contents Page

These are my initial sketches of my contents page and front cover, this shows the layout of the pages.

Front Cover Sketch

Contents Page Sketch

 I now need to concentrate on completing my double page spread sketch, so I therefore have an idea of how I want the pages to be laid out to be eye catching.

Week 27: Project Update and Research into Colour Schemes and Graphic Design Trends

I have completed part of my  production schedule up to this date and the tasks which I have completed on my Production Schedule are the Skills Profile, Contingency Plan, Mood board, Market Research of a Questionnaire for my Target Audience, Research into Existing Student Magazines and I have started to complete my write up of research into the trends within Graphic Design, I have also started to sketch my initial idea for my Student Magazine.

Initial Ideas Mood Board showing existing magazines, features and colour schemes

I have researched into the 'trends' within graphic design for 2011 and this includes the colour schemes, typography and layout for graphic design, which could relate to my new student magazine.

Colour Schemes
I researched into the different colour schemes which are in trend within print and graphic design for 2011 and this gave me inspiration for the colours which I can consider and choose for my student magazine, the colours which are in trend are pale but bright colours, therefore I had in mind the colour scheme of red for my student magazine and I found a shade of red which is in trend and this colour is a really light shade of red called Honeysuckle. I will use 3 different shades of red within my magazine as these are colours which will work well with each other and as pale colours are in trend for graphic design I will use lighter colours as these are colours which will therefore appeal to my audience through the student magazine.



Colour Scheme











Layout

I also researched into the layout of magazines, how they appear on devices such as the iPad and iPod Touch, as websites appear different on these devices as they do on the Internet or within a hard copy of the magazine. Therefore by researching into these different layouts on the iPad this has gave me information on how students may be viewing the magazines via these different devices and therefore I could get inspiration from these websites, such as the image below which shows a magazine on the iPod and this shows the magazine on the iPod touch and shows an image related to the story which is featured. This layout may therefore appeal to the target audience of students and this is a layout which I am considering for my Contents Page, of have an image related to each feature beside the contents on the page, as this is what the target audience are used to.



Layout of a Magazine Website on an iPod Touch



Typography

I have also learnt about Typography over the past week, as I have been introduced to Typography as Modern Font is known as Sans Serif and Old Fashioned font is known as Serif Font, as every font falls into these two categories of Serif and Sans Serif. I have also researched into the fonts within graphic design and how creative they are, as this shows how you can incoporate patterns into the font and how you can create a font within a certain subject. Every font represents a meaning and within creating a magazine front cover, double page spread and contents page I need to choose the fonts which will appeal to the target audience and will catch their attention.

Week 27: Preparing for Pitch

Today I have completed all the material and research which I need to have to present my pitch, I have also started to put my PowerPoint together which I will include all the material I need to present my idea with evidence from my market research and secondary research. The information which I have included within my PowerPoint for my Pitch is:
What the Brief is.
My Questionnaire Results, opinions from target audience on colour scheme, name of magazine and features within a student magazine.
Research into existing/similar products- research into student magazines and magazines which the target audience read, including NME, this includes information on the font, colour scheme and features within the magazine.
My Initial Idea Mind Map
My Initial Idea Mood Board, with features such as colours, features within the magazine and fonts.
My Colour Scheme and Colour Scheme Mood board.
Fonts and Initial Idea Sketches.
All of these are included within my PowerPoint and will help me in presenting my idea and by the research which I have gained I have evidence to back my ideas up from my research such as a questionnaire from the target audience. Therefore I can now complete my PowerPoint with all my information and research.

Week 26: Introduction to Typography

Today we carried out an exercise related to typography, we were introduced to what typography is and what each font can represent a different meaning within a magazine article. We analysed the different conventions within a magazine article and these conventions included, Header, Grid and Columns, I helped analyse an article within a magazine and we analysed it by placing these different conventions on the article, from this exercise I learnt about the conventions used within a magazine article. This included the different types of typography, I have learnt that the modern types of font used within graphics is Sans Serif and the more traditional typography is Serif, and that behind every font there is a meaning and this shows the audience who the magazine or article is aimed at through the typography used.

I carried out an exercise within Adobe Illustrator to learn about the effects which I could use on different fonts to create different effects, I am writing a report on the process in which I went through to create the different effects within the different types of fonts, this will visually show the process which I went through to create the different effects to the fonts. I created a new project within Illustrator and I created 5 different texts using different fonts and for each font I created a different effect for it. The first effect which I created was a 3D Bevel Effect, this effect created a simple 3D Boxed Font and this stands out because it is bold and in the font which I used it stood out clearly, this would be an effective font to use within a magazine article as this would appeal to the target audience of students and would catch their attention. The next effect which I created on a different font of Arial was the drop shadow effect, this showed the effect of a shadow behind the writing, this was effective and may be an effect I would consider for use within my student magazine as this emphasised and drew attention to the font which the effect was being used on.

The next effect which i created with the Elephant Font was the feathered effect, this blurred the font slightly and this therefore made the font harder to read and outlined the font slightly, this did create a good effect for an article which it can be related to well, and could be an effect I could use within my Student Magazine. The next effect I used on the font Calibri, I created the inner glow effect, which highlighted the inner font and is a very good effect, and is similar to the Feathered effect and highlights the font. The last effect which I created was the 3D Rotation effect, this is similar to the ordinary 3D effect but allows you to rotate the font to give an extra effect of the total 3D, within creating all of these effects you can change and adjust the amount of effect and preview what the font would look like with the effect added to it. Once I created these effects and put them into a typography mood board I saved this document as a Adobe Illustrator file and I then exported it as a Photoshop File, and then saved this file as a JPEG. The reason why I exported this into Photoshop and then saved as a JPEG is because the AI file was too large to print out as the printer would not be able to cope with the work flow of big files, therefore as the graphics which I was creating within Illustrator were very good quality, Vector Graphics, within Photoshop the fonts would not be at this quality and this is the reason why they are exported into Photoshop from Illustrator.



Image of my Typography Mood Board with Different Effects Used


Overall, today I have learnt a lot about Typography and I will take into consideration the effects which I can use within my products related to my student magazine and I can complete my process document explaining the different effects and how I applied these.

I have also updated my Skills Profile on my Blog with the skills which I have gained through the exercise today.

Week 26: Questionnaire Analysis Complete and Initial Idea for Student Magazine Started

Questionnaire
I have now completed my Questionnaire for my target audience to complete for their opinion on what makes a good Student Magazine, I asked my target audience of students to complete a questionnaire and I have analysed the results from the questionnaire. Within the questionnaire I asked the target audience of 16-21 year olds what colour schemes they like within a magazine, their opinion on the layout of a magazine, their opinion on possible names which I have for my student magazine and the features which they would be interested in reading within the magazine. The features which I believe would interest the target audience of students from my secondary research is features such as sport, fashion, events, competitions and career advice, from this questionnaire I have got a clear idea of what will interest the audience, and from getting opinions from the audience this is the best primary research to create a product with. I have analysed the results from this questionnaire and have presented them in the form of a graph, this clearly shows the results which I have got from each question and which will be used to help me create an idea for my student magazine. 

Initial Idea: Brainstorming Started
As I have now carried out a questionnaire into what they target audience think makes an appealing magazine I can now start to brainstorm my ideas for my student magazine which I will be presenting within my pitch next week.  I have decided on the name for my magazine and the name which I have decided on is 'Students United', I chose this name as it has a clear meaning behind it, as it says that the college/university are a team and are 'one' and through the student magazine this can show as the magazine will include news and stories about the college and about the students within the college. I have created a mind map with the features which I will include within the contents page, the possible fonts which I can use for the main title of the magazine this mind map showed an initial idea which I will be presenting in my pitch and shows the features which I will include within my student magazine. I have included the colour scheme which I have decided on and this is Red, as this is a colour which my target audience liked and within working with Red I can get different shades of the red through working with the basic colour, I will research into the red colour palette and I will also research into different fonts which I will consider using and present these within my pitch.

Screenshot of my Initial Idea Mind Map

When I started this new assignment I created a mind map of my initial ideas, I included existing student magazines and the possible colour palettes which I could use wihtin the magazine, I also included the features which I would expect within a Student Magazine and also possible names which I believe would work for a student magazine, in which I have now decided on the name 'Students United'. 

Screenshot of my Initial Ideas Mind Map

Week 25: Introduction to Graphics File Formats

Today I have been introduced to the different file formats which are used within the graphic and print side to the media, I have learnt about the different file formats, GIF, JPEG, EPS and TIFF, I have learnt their advantages and disadvantages which I will include within my report which I have started writing. I have also completed a task which compared two different file formats within Photoshop and Illustrator and I have recognised the fact that within Illustrator the file type is at a much better quality and as when I zoomed in 1200% the lines around the image are clear and at a good quality. Whereas the image within Photoshop was at a lower quality at 1200% the lines around the image showed all the little pixels and was slightly blurry, I have recognised the differences between these and I will be including this within my Report on Graphic File Formats. I have also learnt about a different File Format, which is EPS, as this is a file extenstion within Illustrator and is a file format which saves the quality of the image and is 'sealed' but a downside to this is that EPS is a large file type and potentially takes up a lot of space, but provides a good quality image (file). My next step is to complete my report on the different file types in Graphics with the advantages and disadvantages of the different file types, and include my knowledge from my exercise in Photoshop and Illustrator.

Week 25: Important Aspects of a Brief and Skills Profile Completed, Research into Existing Products Started

We have now been given our brief for our third assignment and the assignment is to create a Student Magazine Front Cover, A Double Page Spread with a Story and a Contents Page for the Magazine.

I have completed my report on the important aspects of a brief, this included what I learnt about the different types of briefs, including, briefs such as  Contractual, Formal and Informal, through this exercise I have also learnt how to correctly read a brief, as this will help me when I come to responding to my own brief which I have been given. I have also explained the advantages and disadvantages of the different types of brief and this gave me an insight into what could be some problems with the different briefs and what the advantages are when working to a certain brief. I have also completed my Skills Profile for this assignment, within this skills profile I have stated my skills and knowledge within the areas which I will be gaining more skills in throughout this project, I also stated the targets which I would like to achieve by the end of this project and stated how I believe I can achieve them, I have also posted my Skills Profile on this Blog.

Research into Existing Products
I have also started my research into existing products, existing Student Magazines, by carrying out this research I am able to gain an insight an idea of what features are included within the magazine, as these are the types of stories which the target audience will be interested in and want to read about within their college and university magazine. This magazine also needs to have an appeal towards the audience of Parents, therefore a way in which I believe the magazine will appeal to the audience of parents is by including stories about the college/university as they are interested with the stories surrounding education and the audience of students will also like to read stories about their college/university. I also looked at the colour scheme and layout of the magazines as this is important, as this helps draws the audience into the magazine, for example if it had a catchy title and colour scheme people will be interested in reading the magazine. Other aspects which I need to research into which will be included within my proposal is the title, the target audience, resources, legal and ethical considerations and health and safety aspects.


Existing Student Magazines

 I have created my Production Schedule for this project and this states the order in which I will be completing tasks and the tasks which I need to start completing are the Contingency Plan, Mood Board and Research Into Final Product. I am also carrying out some Primary Research in the form of a Questionnaire, this will be aimed at my target audience and within the questionnaire I am asking the audience what they want to see within a Student Magazine and I am also asking their opinion on the name for my Student Magazine. I will also start to consider the the layout for my magazine and from the questionnaire I will have a clear idea of what the target audience want within a Student Magazine and I can then start to plan my Magazine Front Cover, Double Page Spread with a Story and a Contents Page.

Week 25: Introduction to Assignment 3: Magazine Assignment: Working to a Brief

Today we were introduced to our third assignment, although we have not been given the complete brief for the project we have been given an idea of what we may be creating through this project, as this project is a Magazine Based project. Today I have been introduced 'meeting the brief' as this is important within the industry as meeting a brief when creating a product is important as the brief states what is required for a final product, and I now have knowledge of the different forms of briefs and these include, Contractual, Formal, Tender, Informal and Negotiated. These are the main different forms of briefs and are the forms which are used in industries, I have been introduced to these and I have annotated some existing briefs and I annotated them with information about the form of brief each one is and the different features such as the budget, resources and time management which will need to be considered for each brief. Overall I now have an understanding in the different types of briefs, how to read a brief and what information is included within the brief.

Week 23: Television Advert Completed and Whole Project Completed

I have now completed my Television Advert and as a group we have burnt all our adverts onto a DVD with our Main Menu which we designed to show who created each advert. I am happy with my Final Advert and am happy with the new skills which I have developed throughout this project from the Pre-Production stage through to the Post-Production, I have learnt how to plan a Television Advert, including all of the documents which need to be completed to create a professional television advert, including the Proposal, Treatment and Shooting Script. I have gained skills within Premiere Pro CS3 and I have edited a Television Advert which I think will appeal to the target audience. I have also evaluated my process of creating the advert and also evaluated and reflected on how I worked within a group, and I believe our group worked well together and we have completed all the work. I have also completed all the production work for my individual work and overall I am happy with my progress within this project and I am happy with my Final Television Advert which I have created.

Week 23: Evaluation and Sample Viewing Completed and Project Work Completed

I have now completed my Sample Viewing, I created a questionnaire which asked the participant to answer some questions related to my advert, I carried this our by asking different age ranges to completed the questionnaire, this is because our adverts target audience is Teenagers and The Family, therefore I asked people who's ages range from 16-40+. From this sample viewing I got some good and clear feedback on what the target audience liked about the advert and especially why it would appeal to the target audience, which is important coming from the target audience themselves. I also gained feedback from people about different features within my advert including the editing, lighting, set, music and pack shot, the participant rated these different features and I could easily compare these to create graphs to represent the answers. I then explained the different questions and explained the responses which I got for each of the questions from the 10 people who completed the questionnaire.
I have also completed my Evaluation for this project, within the evaluation I have discussed the skills which I have gained through this project including group work and premiere pro skills learnt, existing advertisements, problems which occurred and I also had to justify our group idea for the advert and explain why my advert is similar to other adverts, therefore I also explained what I would do differently if I was able to repeat this project. Tomorrow 16/02/11 is our deadline for the whole project, I have completed all of my individual work and this is ready to be submitted, and also as a group we have completed our work and we can therefore burn our adverts to DVD to be submitted tomorrow.

Week 22: Research Folder Completed

Today I have completed my first folder for this project, in total there are 3 folders which will be submitted by the end of the project, these include the Research Folder, The Group Folder, containing all our group work documents and an individual file containing all my own pre-production work for my initial idea. Within the folder which I submitted today I submitted my Justification of our group Final Advert Idea, The Pre-Production Journey Document, My Brand and Company Research Report and a Draft of my Final Evaluation, I placed a draft of my Evaluation within this folder at this stage as we had feedback on our advert idea and needed to explain within our evaluations what we would do differently it we were to repeat this project. I also need to carry out a Sample Viewing on my Advert and this will also be added to my Evaluation when I have gained the results and represented them in the form of graphs. This is therefore my next document I will complete, I have completed the Questionnaire which the participant will complete and therefore I will gain feedback from other people and the target audience about different elements and features within my television advert.

Week 22: Advert Completed in Premiere Pro and Feedback Given

I have now finished my advert in Premiere Pro and I believe I have created a good advert which portrays a good message to the audience, I have edited my advert so that it includes all the features and conventions which a Television Advert has, this includes elements such as the cuts, the Pack Shot and the Soundtrack. I believe my advert shows a clear message and the message which it is portraying is the fact that it shows a boy who buys a Kit Kat and then bumps into some 'bullies' and they clearly show their status of picking on the boy by shouting 'oi' at him, it then shows the main character, the boy holding up the Kit Kat and showing confidence to stick up for himself and say to the bullies to have a break from bullying by the main character. The Kit Kat is then thrown to the bully and he catches it which shows he accepts the fact that bullying is wrong and they then walk away from him, which shows they have listened to him, this message I believe is a strong and serious message and the audience will be able to relate to the situation and possibly relate to the characters within the advert.
Today we were also given feedback as a group on one of our group members adverts, we all had the same footage and same concept and narrative for the advert, a positive which we got from the feedback was that our time keeping, filming and editing was at a good quality, which shows we have communicated well together. Although from our feedback we got comments that the message which the advert is sending to the audience is not the right message and that the characters which are in the advert are not characters which you would usually see within a Kit Kat Advert. Therefore we were given options to reconsider the idea for the advert and re-shoot the advert with a new concept, or we could state in our evaluation what we have done differently within the advert, whether it would be a new idea or change the idea we have got already, by doing this we would still be able to get good grades as we have stated what we would have done differently. We therefore had a group meeting about what we would do to respond to this feedback, we decided that we were not going to re-shoot the advert at this stage as we were happy with the adverts and narrative of the advert, but we will state what we would have done differently in our evaluation, by doing this we are explaining what we would do differently if we were to repeat the project.
We also decided that we would each carry out a sample viewing to get feedback from other people, and what their opinion is on our advert idea, also through this sample viewing we will get the target audiences opinion on the advert as well. We will also have another meeting on Friday to confirm our decision on responding to the feedback and that we can be shown how to format the evaluation to explain what we would do differently to the advert.

Week 21: Editing Continued, Introduction to Sample Viewing and Evaluation Started

I have been carrying on with my editing on my TV Advert and I am happy with the progress which I have made on it so far and from comments which I have had back from people who have viewed it they have given me comments on how I could improve it from an audiences point of view and therefore next week I will be able to look back on the advert and change these parts, as I also see the points which people made about improving the advert.
Today we have been introduced to what Sample Viewing is and is a process which we would be carrying out as a group on our Final Television Advert. We have been shown how to create a Questionnaire for Sample Viewing and this will be completed by a sample group and they can share their opinions about our advert, within the Questionnaire some questions which I would ask would be about the fact whether they believe it appeals to our target audience of The Family and Teenagers, as our product is brought by many different age groups and therefore we wanted to make our advert appeal to a range of audiences and I believe we have done this through the advert. Therefore from the sample viewing we would be able to get the audiences opinion on our advert as they would be the people who would be viewing the advert and potentially buying the product. From the sample viewing we can also get improvements on how we could improve the advert, from whether the narrative is clear to the camera work. From the sample viewing you can respond to the feedback and change anything thing surrounding the advert, whether it is the narrative or a editing technique, as you will have feedback you can respond to it easily.
I have also started to complete my Evaluation, the part which I have been completing is the introduction and the explanation of how our group worked well together and explaining how we might have been able to function better as a group, but I believe that we have worked well together as a group a created a good idea for a TV Advert. Over the next week I will be completing the Evaluation and this will include our findings from our Sample Viewing of the Television Advert.

Week 21: Editing Advert Within Premiere Pro CS3 Started

We filmed our television advert yesterday and we converted the footage from mpeg to AVI, as this is the file type which was compatible with Premiere Pro, which is the programme I am using to edit my advert. Therefore by having this footage I was able to start to edit and bring my own TV Advert together, I have managed to make the advert itself just under 30 seconds and therefore I have cut the scenes which I want to use within the advert from the rushes which we filmed yesterday.
I have edited my advert and the footage all links well together, therefore, from the skills which I have learnt in the Premiere Pro CS3 Workshop last week I have been able to successfully edit my TV Advert including audio. With the audio I found some tracks which I believed would work well within the advert and therefore I took around 6/7 songs and cut them down to 30 seconds, I done this within the programme Audacity, I therefore cut the song down by including the beginning of the song, the introduction and the chorus. I have chosen to use Hold On, by Olly Murs, as this is a upbeat song and fits in well with the narrative of my advertisement.
I have used many of the new skills which I learnt from the workshop in Premiere Pro today when I was editing my advert the skills which I used including the cutting of footage, as this was a main tool which I used today as I needed to cut down the rushes in order for the advert to be 30 seconds. I also used the tool for adjusting and fading the volume in and out, I had to use this tool because I was using a soundtrack over the advert but for 2 times within the advert their is dialogue, therefore the people needed to be heard talking so from the skills I have learnt I was able to do this by adjusting the volume on the certain part of the advert on the timeline. I faded the music out slightly when people were heard talking and then faded the music back in, this was used at the end when the character says 'Have a Break. Have a Kit Kat', this shows the pack shot at the end and the music then continues after the pack shot for 1-2 seconds. I also used the tool of slow motion within Premiere Pro to make one part of the advert, when the Kit Kat is being thrown to the bully to emphasise how powerful it can be, I did this by selecting the piece of footage and then selected the duration button and decreased it to 40%, this then slowed the footage down and was very effective. Below show some screenshots of my advert project in Premiere Pro

Screenshot of Premiere Pro, the timeline for my advert is seen and the footage
which I am editing is shown on the two screens at the top. To the left
shows my Pack Shot which will appear over the last shot of the advert.

This screenshot shows a close up of the timeline which I have been using
to create my advert and this shows my advert with the audio below
the footage on the timeline, which also shows how I have changed the
levels of the audio for part of the advert.

Week 21: Individual and Group Tasks Completed and Filming Completed

Last Friday, as a group we have completed our tasks which we allocated to each member in the group at the beginning of the project, these tasks included the Treatment, Script, Storyboard, Shooting Script, Shooting Schedule and Risk Assessment and Call Sheet Documents. These are the tasks which needed to be completed before we film the advert, these tasks were given out within the group in our first 'minutes' meeting and the tasks which I completed were The Treatment and Shooting Script which I completed with Shona.
As all of these tasks are completed we put them together in our group folder and when we had show we had completed these tasks we were then able to book the camera out for Tuesday (today), to film our television advert. By having the camera booked out for today we have been able to film our advert this morning and convert and download to each of our hard drives ready for us to start editing our adverts on Wednesday (tomorrow), I believe we have got enough good quality footage to create a good television advert which shows a strong narrative and promotes the product well. We started filming in Chichester College at 9:15am and finished filming at 11:00, this was the time in which we expected it would take to film and we were very happy with the footage we got as we filmed each shot twice, therefore we were guaranteed to have good quality footage to use. Therefore by filming today, I will start to edit and bring my whole TV Advert together tomorrow in lesson, and this will include transitions and the background music, which I have also been edited down to 30 seconds to fit in with the advert.


Also, for the next part of the project we also need to carry out a sample viewing on our final television advertisement, and therefore I need to carry out research into Market Research and how it works and the different forms of Market Research. As a group we will be carrying out Sample Viewing, which involves asking a group of our target audience for the advert to watch our advert and comment on what they believe is good about our advert and what could be improved on within the advert. This will then let us have feedback from the people who would be potentially viewing the advert and in which the advert would need to appeal to them and this is how Sample Viewing would help us.