Week 21: Editing Advert Within Premiere Pro CS3 Started

We filmed our television advert yesterday and we converted the footage from mpeg to AVI, as this is the file type which was compatible with Premiere Pro, which is the programme I am using to edit my advert. Therefore by having this footage I was able to start to edit and bring my own TV Advert together, I have managed to make the advert itself just under 30 seconds and therefore I have cut the scenes which I want to use within the advert from the rushes which we filmed yesterday.
I have edited my advert and the footage all links well together, therefore, from the skills which I have learnt in the Premiere Pro CS3 Workshop last week I have been able to successfully edit my TV Advert including audio. With the audio I found some tracks which I believed would work well within the advert and therefore I took around 6/7 songs and cut them down to 30 seconds, I done this within the programme Audacity, I therefore cut the song down by including the beginning of the song, the introduction and the chorus. I have chosen to use Hold On, by Olly Murs, as this is a upbeat song and fits in well with the narrative of my advertisement.
I have used many of the new skills which I learnt from the workshop in Premiere Pro today when I was editing my advert the skills which I used including the cutting of footage, as this was a main tool which I used today as I needed to cut down the rushes in order for the advert to be 30 seconds. I also used the tool for adjusting and fading the volume in and out, I had to use this tool because I was using a soundtrack over the advert but for 2 times within the advert their is dialogue, therefore the people needed to be heard talking so from the skills I have learnt I was able to do this by adjusting the volume on the certain part of the advert on the timeline. I faded the music out slightly when people were heard talking and then faded the music back in, this was used at the end when the character says 'Have a Break. Have a Kit Kat', this shows the pack shot at the end and the music then continues after the pack shot for 1-2 seconds. I also used the tool of slow motion within Premiere Pro to make one part of the advert, when the Kit Kat is being thrown to the bully to emphasise how powerful it can be, I did this by selecting the piece of footage and then selected the duration button and decreased it to 40%, this then slowed the footage down and was very effective. Below show some screenshots of my advert project in Premiere Pro

Screenshot of Premiere Pro, the timeline for my advert is seen and the footage
which I am editing is shown on the two screens at the top. To the left
shows my Pack Shot which will appear over the last shot of the advert.

This screenshot shows a close up of the timeline which I have been using
to create my advert and this shows my advert with the audio below
the footage on the timeline, which also shows how I have changed the
levels of the audio for part of the advert.