Week 22: Advert Completed in Premiere Pro and Feedback Given

I have now finished my advert in Premiere Pro and I believe I have created a good advert which portrays a good message to the audience, I have edited my advert so that it includes all the features and conventions which a Television Advert has, this includes elements such as the cuts, the Pack Shot and the Soundtrack. I believe my advert shows a clear message and the message which it is portraying is the fact that it shows a boy who buys a Kit Kat and then bumps into some 'bullies' and they clearly show their status of picking on the boy by shouting 'oi' at him, it then shows the main character, the boy holding up the Kit Kat and showing confidence to stick up for himself and say to the bullies to have a break from bullying by the main character. The Kit Kat is then thrown to the bully and he catches it which shows he accepts the fact that bullying is wrong and they then walk away from him, which shows they have listened to him, this message I believe is a strong and serious message and the audience will be able to relate to the situation and possibly relate to the characters within the advert.
Today we were also given feedback as a group on one of our group members adverts, we all had the same footage and same concept and narrative for the advert, a positive which we got from the feedback was that our time keeping, filming and editing was at a good quality, which shows we have communicated well together. Although from our feedback we got comments that the message which the advert is sending to the audience is not the right message and that the characters which are in the advert are not characters which you would usually see within a Kit Kat Advert. Therefore we were given options to reconsider the idea for the advert and re-shoot the advert with a new concept, or we could state in our evaluation what we have done differently within the advert, whether it would be a new idea or change the idea we have got already, by doing this we would still be able to get good grades as we have stated what we would have done differently. We therefore had a group meeting about what we would do to respond to this feedback, we decided that we were not going to re-shoot the advert at this stage as we were happy with the adverts and narrative of the advert, but we will state what we would have done differently in our evaluation, by doing this we are explaining what we would do differently if we were to repeat the project.
We also decided that we would each carry out a sample viewing to get feedback from other people, and what their opinion is on our advert idea, also through this sample viewing we will get the target audiences opinion on the advert as well. We will also have another meeting on Friday to confirm our decision on responding to the feedback and that we can be shown how to format the evaluation to explain what we would do differently to the advert.