Week 23: Television Advert Completed and Whole Project Completed

I have now completed my Television Advert and as a group we have burnt all our adverts onto a DVD with our Main Menu which we designed to show who created each advert. I am happy with my Final Advert and am happy with the new skills which I have developed throughout this project from the Pre-Production stage through to the Post-Production, I have learnt how to plan a Television Advert, including all of the documents which need to be completed to create a professional television advert, including the Proposal, Treatment and Shooting Script. I have gained skills within Premiere Pro CS3 and I have edited a Television Advert which I think will appeal to the target audience. I have also evaluated my process of creating the advert and also evaluated and reflected on how I worked within a group, and I believe our group worked well together and we have completed all the work. I have also completed all the production work for my individual work and overall I am happy with my progress within this project and I am happy with my Final Television Advert which I have created.

Week 23: Evaluation and Sample Viewing Completed and Project Work Completed

I have now completed my Sample Viewing, I created a questionnaire which asked the participant to answer some questions related to my advert, I carried this our by asking different age ranges to completed the questionnaire, this is because our adverts target audience is Teenagers and The Family, therefore I asked people who's ages range from 16-40+. From this sample viewing I got some good and clear feedback on what the target audience liked about the advert and especially why it would appeal to the target audience, which is important coming from the target audience themselves. I also gained feedback from people about different features within my advert including the editing, lighting, set, music and pack shot, the participant rated these different features and I could easily compare these to create graphs to represent the answers. I then explained the different questions and explained the responses which I got for each of the questions from the 10 people who completed the questionnaire.
I have also completed my Evaluation for this project, within the evaluation I have discussed the skills which I have gained through this project including group work and premiere pro skills learnt, existing advertisements, problems which occurred and I also had to justify our group idea for the advert and explain why my advert is similar to other adverts, therefore I also explained what I would do differently if I was able to repeat this project. Tomorrow 16/02/11 is our deadline for the whole project, I have completed all of my individual work and this is ready to be submitted, and also as a group we have completed our work and we can therefore burn our adverts to DVD to be submitted tomorrow.

Week 22: Research Folder Completed

Today I have completed my first folder for this project, in total there are 3 folders which will be submitted by the end of the project, these include the Research Folder, The Group Folder, containing all our group work documents and an individual file containing all my own pre-production work for my initial idea. Within the folder which I submitted today I submitted my Justification of our group Final Advert Idea, The Pre-Production Journey Document, My Brand and Company Research Report and a Draft of my Final Evaluation, I placed a draft of my Evaluation within this folder at this stage as we had feedback on our advert idea and needed to explain within our evaluations what we would do differently it we were to repeat this project. I also need to carry out a Sample Viewing on my Advert and this will also be added to my Evaluation when I have gained the results and represented them in the form of graphs. This is therefore my next document I will complete, I have completed the Questionnaire which the participant will complete and therefore I will gain feedback from other people and the target audience about different elements and features within my television advert.

Week 22: Advert Completed in Premiere Pro and Feedback Given

I have now finished my advert in Premiere Pro and I believe I have created a good advert which portrays a good message to the audience, I have edited my advert so that it includes all the features and conventions which a Television Advert has, this includes elements such as the cuts, the Pack Shot and the Soundtrack. I believe my advert shows a clear message and the message which it is portraying is the fact that it shows a boy who buys a Kit Kat and then bumps into some 'bullies' and they clearly show their status of picking on the boy by shouting 'oi' at him, it then shows the main character, the boy holding up the Kit Kat and showing confidence to stick up for himself and say to the bullies to have a break from bullying by the main character. The Kit Kat is then thrown to the bully and he catches it which shows he accepts the fact that bullying is wrong and they then walk away from him, which shows they have listened to him, this message I believe is a strong and serious message and the audience will be able to relate to the situation and possibly relate to the characters within the advert.
Today we were also given feedback as a group on one of our group members adverts, we all had the same footage and same concept and narrative for the advert, a positive which we got from the feedback was that our time keeping, filming and editing was at a good quality, which shows we have communicated well together. Although from our feedback we got comments that the message which the advert is sending to the audience is not the right message and that the characters which are in the advert are not characters which you would usually see within a Kit Kat Advert. Therefore we were given options to reconsider the idea for the advert and re-shoot the advert with a new concept, or we could state in our evaluation what we have done differently within the advert, whether it would be a new idea or change the idea we have got already, by doing this we would still be able to get good grades as we have stated what we would have done differently. We therefore had a group meeting about what we would do to respond to this feedback, we decided that we were not going to re-shoot the advert at this stage as we were happy with the adverts and narrative of the advert, but we will state what we would have done differently in our evaluation, by doing this we are explaining what we would do differently if we were to repeat the project.
We also decided that we would each carry out a sample viewing to get feedback from other people, and what their opinion is on our advert idea, also through this sample viewing we will get the target audiences opinion on the advert as well. We will also have another meeting on Friday to confirm our decision on responding to the feedback and that we can be shown how to format the evaluation to explain what we would do differently to the advert.

Week 21: Editing Continued, Introduction to Sample Viewing and Evaluation Started

I have been carrying on with my editing on my TV Advert and I am happy with the progress which I have made on it so far and from comments which I have had back from people who have viewed it they have given me comments on how I could improve it from an audiences point of view and therefore next week I will be able to look back on the advert and change these parts, as I also see the points which people made about improving the advert.
Today we have been introduced to what Sample Viewing is and is a process which we would be carrying out as a group on our Final Television Advert. We have been shown how to create a Questionnaire for Sample Viewing and this will be completed by a sample group and they can share their opinions about our advert, within the Questionnaire some questions which I would ask would be about the fact whether they believe it appeals to our target audience of The Family and Teenagers, as our product is brought by many different age groups and therefore we wanted to make our advert appeal to a range of audiences and I believe we have done this through the advert. Therefore from the sample viewing we would be able to get the audiences opinion on our advert as they would be the people who would be viewing the advert and potentially buying the product. From the sample viewing we can also get improvements on how we could improve the advert, from whether the narrative is clear to the camera work. From the sample viewing you can respond to the feedback and change anything thing surrounding the advert, whether it is the narrative or a editing technique, as you will have feedback you can respond to it easily.
I have also started to complete my Evaluation, the part which I have been completing is the introduction and the explanation of how our group worked well together and explaining how we might have been able to function better as a group, but I believe that we have worked well together as a group a created a good idea for a TV Advert. Over the next week I will be completing the Evaluation and this will include our findings from our Sample Viewing of the Television Advert.

Week 21: Editing Advert Within Premiere Pro CS3 Started

We filmed our television advert yesterday and we converted the footage from mpeg to AVI, as this is the file type which was compatible with Premiere Pro, which is the programme I am using to edit my advert. Therefore by having this footage I was able to start to edit and bring my own TV Advert together, I have managed to make the advert itself just under 30 seconds and therefore I have cut the scenes which I want to use within the advert from the rushes which we filmed yesterday.
I have edited my advert and the footage all links well together, therefore, from the skills which I have learnt in the Premiere Pro CS3 Workshop last week I have been able to successfully edit my TV Advert including audio. With the audio I found some tracks which I believed would work well within the advert and therefore I took around 6/7 songs and cut them down to 30 seconds, I done this within the programme Audacity, I therefore cut the song down by including the beginning of the song, the introduction and the chorus. I have chosen to use Hold On, by Olly Murs, as this is a upbeat song and fits in well with the narrative of my advertisement.
I have used many of the new skills which I learnt from the workshop in Premiere Pro today when I was editing my advert the skills which I used including the cutting of footage, as this was a main tool which I used today as I needed to cut down the rushes in order for the advert to be 30 seconds. I also used the tool for adjusting and fading the volume in and out, I had to use this tool because I was using a soundtrack over the advert but for 2 times within the advert their is dialogue, therefore the people needed to be heard talking so from the skills I have learnt I was able to do this by adjusting the volume on the certain part of the advert on the timeline. I faded the music out slightly when people were heard talking and then faded the music back in, this was used at the end when the character says 'Have a Break. Have a Kit Kat', this shows the pack shot at the end and the music then continues after the pack shot for 1-2 seconds. I also used the tool of slow motion within Premiere Pro to make one part of the advert, when the Kit Kat is being thrown to the bully to emphasise how powerful it can be, I did this by selecting the piece of footage and then selected the duration button and decreased it to 40%, this then slowed the footage down and was very effective. Below show some screenshots of my advert project in Premiere Pro

Screenshot of Premiere Pro, the timeline for my advert is seen and the footage
which I am editing is shown on the two screens at the top. To the left
shows my Pack Shot which will appear over the last shot of the advert.

This screenshot shows a close up of the timeline which I have been using
to create my advert and this shows my advert with the audio below
the footage on the timeline, which also shows how I have changed the
levels of the audio for part of the advert.

Week 21: Individual and Group Tasks Completed and Filming Completed

Last Friday, as a group we have completed our tasks which we allocated to each member in the group at the beginning of the project, these tasks included the Treatment, Script, Storyboard, Shooting Script, Shooting Schedule and Risk Assessment and Call Sheet Documents. These are the tasks which needed to be completed before we film the advert, these tasks were given out within the group in our first 'minutes' meeting and the tasks which I completed were The Treatment and Shooting Script which I completed with Shona.
As all of these tasks are completed we put them together in our group folder and when we had show we had completed these tasks we were then able to book the camera out for Tuesday (today), to film our television advert. By having the camera booked out for today we have been able to film our advert this morning and convert and download to each of our hard drives ready for us to start editing our adverts on Wednesday (tomorrow), I believe we have got enough good quality footage to create a good television advert which shows a strong narrative and promotes the product well. We started filming in Chichester College at 9:15am and finished filming at 11:00, this was the time in which we expected it would take to film and we were very happy with the footage we got as we filmed each shot twice, therefore we were guaranteed to have good quality footage to use. Therefore by filming today, I will start to edit and bring my whole TV Advert together tomorrow in lesson, and this will include transitions and the background music, which I have also been edited down to 30 seconds to fit in with the advert.


Also, for the next part of the project we also need to carry out a sample viewing on our final television advertisement, and therefore I need to carry out research into Market Research and how it works and the different forms of Market Research. As a group we will be carrying out Sample Viewing, which involves asking a group of our target audience for the advert to watch our advert and comment on what they believe is good about our advert and what could be improved on within the advert. This will then let us have feedback from the people who would be potentially viewing the advert and in which the advert would need to appeal to them and this is how Sample Viewing would help us.