We have now moved onto a new worksheet which helps us with our research into Television Adverts, we have been asked to analyse different Television Adverts and to analyse them were have to write down the Structure of the Advert, Techniques used in the Advert and the Characteristics of the Advert. I have analysed different adverts and some of these include the Diet Coke Advert, Kellogg's Corn Flakes, 3 Internet and Pepsi Gold, all of these have structure, technique and characteristics within them. I am now in the process of collecting all of the research from the analysis and put this into a written document which explains the different structures, techniques and characteristics for the different Adverts.
Some of the structures for the TV Adverts include features such as Realist and Anti-Realist Narrative, Documentary, Stand Alone and Series and Humorous. Some of the Techniques include: Hidden and Overt Messages, Emotional Responses or association and Celebrity Endorsement. All of these features are important in creating a Television Advert for a purpose and the advert has to stand out for the product to be promoted correctly.
I am now writing my conclusion to my findings from today's lesson and I will highlight the most important structure features and techniques and compare some of the adverts to each other.
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