Tuesday 23 November 2010

Week 11: Introduction to Assignment 2: Television Advertisement

Today we were introduced to our second assignment and this assignment is to create a 30 second Television Advertisement for a certain brand. In order to get to the stage of filming a Television Advertisement in groups, we have been asked to complete research exercises which will help me in understanding the different research methods within the media industry. I have started the fist worksheet and the research which is included within this worksheet is to understand the four main types of research, these being, Primary, Secondary, Quantitative and Qualitative Research. Also within this worksheet I have been introduced to the Dewey Decimal System, this is a system is a library which holds many different books and is organised by subject, this system has ten main categories and other categories come off of these ten, this is a well known way of storing books within certain categories and within a big 'library'. I have been introduced to the meaning of this system for the first time today, but I have used it in the past for looking for books and within the library I have used this when the number is labelled relating to the book itself, this therefore makes it easier to find the book.
Through this first worksheet I will also be undertaking my own research, including Primary, Secondary, Quantitative and Qualitative Research, this will be in the form of Interviews and Questionnaires and the Secondary Research is able to back up my Primary research by using quotes within my explanations. I will also be researching how the media industry uses research to gain Viewing, Listening and Readership Figures and how they use this research.
Overall, I am looking forward to carrying out my own research and to present this research and explain how research is important within the media industry.

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