Week 18: Television Advert: Update of Progress on Idea

I have developed my own initial idea for a Television Advert and I decided to create a TV Advert idea for Kit Kat and the theme which I decided on was Relaxation, as from my researched I found that relaxation within chocolate adverts was a running theme. My idea for the advert was to show a day in the life of a woman who is always in a hurry and needs to do work and her life is a rush, therefore by the end of the advert she is relaxed because she has eaten a Kit Kat and this shows the effect a Kit Kat can have on you. I have created a Treatment for my idea and this explains the order of the advert and what happens in each scene and shot is also explained through the treatment, this also includes the type of camera shot each shot is within the advert. Through creating the Treatment this has brought my idea to life more and I can now imagine my idea and with the camera shots I can imagine the advert being brought together and edited.
I have also researched into the Company which is in co-operation with Kit Kat and produce this product and this company is Nestle, I researched into the history of Nestle, the products which the company has and also the countries in which Nestle are in co-operation with. I also researched into the brand itself, I researched into the history of Kit Kat products and the different products which have been created from the original Kit Kat, I also researched into the colours and slogans which Kit Kat use.


Kit Kat Logo



Overall, by researching into the company and brand for my television advert idea I have a better idea of the brand and company itself and how they promote their Kit Kat product by print and television adverts.