Week 17: Skills Profile: Television Advertisement

We have been introduced to our new project of creating a television advert and are in the process  of creating our own initial idea, with a Treatment document, which explains what happens within each scene and shot within the television advert.

For my initial idea I have chosen to create an idea for a Kit Kat advert, through this skills profile I explain the skills which I already have related to filming and editing and the programmes which I have previously used. I also highlight what I would like to learn through this project, related to the filming and editing of the advertisement.

In the past I have carried out video production and I have worked in a team to create a 3-5 minute children's television programme and as a team we filmed the programme and edited the programme. Therefore I do have experience in filming and editing, I have also used and researched into the different camera angles and camera shots whilst creating my past programme.
Programmes which I have used to in the past to edit videos:
 I have not used advanced and professional programmes in the past to edit video, the programme which I used in the past to edit was Windows Movie Maker. To me this allowed a limited number of effects and therefore I believe that if we could have used a different programme, more effects and therefore this I believe would have created a more effective piece of video. Within creating this programme I worked in a group of 4 and we shared the tasks within the pre-production between us, such as the script, location organisation and characters. When we edited the piece of video we worked together and shared the editing between us, what we created was a 3-5 minute children's television programme and we included the features of a programme, with a catchy title, a tag line, the introduction music and the credits at the end of the programme. Therefore I have used an editing programme in the past to edit a piece of video, but I believe that if I was able to use a more advanced editing programme the effects may be better, which will lead to a more effective piece of video.

Targets: Throughout this project I would like to expand my knowledge within editing and filming, as I have never used the programme, Premiere Pro CS3 before and therefore I am interested in the features which are included within the programme and the effects which it can create for the television advert. As I stated above I would like to use Premiere Pro because this offers more effects and features which can be included within a piece of video such as a television advertisement. This is similar to the DVD Menu Project, which is that I had neve used Encore before and therefore through being introduced to the programme I was able to learn how to use it to help me with my work, so therefore through this project I hope to gain knowledge of how to use Premiere Pro CS3 to help edit and create a television advertisement.




Premiere Pro CS3 Logo

 Through my research so far I have expanded my knowledge within Television Advertisements and Television Advertising, including Agencies and therefore throughout the rest of the project I am hoping to gain more knowledge about advertising and the way in which television advertisements are created. I would also like to learn about the features which are also involved in creating a Television Advert, for example, Editing, MISE-EN-SCENE and Camera work, I have researched into these features which will help me when coming to the production stage of this project.