Week 13: Research into Features For Television Adverts

On Wednesday we were introduced to the practical side of our new assignment of creating a 30 second television advert, we have 4 products to choose from to create an advert, these were Kit Kat, Diet Coke, Sure Deodorant and a Mobile Phone.
We have been asked to create an idea for one of these products and I have chosen to create an idea for a new Kit Kat advert, I have been asked to research into different aspects of Television Adverts and to research into the aspects which may be involved within my own idea for a TV Advert.

Product: Kit Kat Bar

These aspects include:

• Theme: I am researching into different Television Advert themes and I am also researching into existing chocolate bar adverts and I will be analysing the themes which are used within these adverts, as this helps me in understanding the themes within these types of adverts. The meaning of themes within Television Adverts is that they make you feel something, for example if you were watching an advert such as the Cheryl Cole Shampoo advert, this would make the viewer feel as though that if they buy this product they will be able to have hair like Cheryl Cole and many people feel as though they would love to have hair like Cheryl Cole. These are the types of themes which run within adverts and the point within a theme is for the audience to feel as though they have to get the product which is being promoted because of a certain message within the advert.

• Style: Within an advert the style is important as this is the way in which the advert comes across as this is a way in which people will be able to remember the advert and therefore the product will sell as people remember the advert. The style of the advert does not have to be straight forward such as the advert selling the product directly to you with no narrative or anything interesting happening within the advert itself. So therefore a style which may be used within an television advert is a style such as a music video, as this makes the advert interesting to watch and therefore this helps promote and represent the product well as people will remember the advert for this certain style which is used within the advert. I am going to research into the different styles used within television adverts which use different styles to see the different ways in which a product can be presented within a Television Advert.

• Technology Involved: This is also an important factor within TV Adverts as within creating an advert there are many aspects which involve the technical side, I am therefore going to research into what technology is involved within creating a Television Advert and this will therefore help me in understanding the technology which is involved.

• Technical Aspects

 1) Editing
 2) Camera/Lighting
 3) Sound Effects
 4) Special Effects
 5) MISE-EN-SCENE
All of the above points are the technical aspects which we as creators have control over, as we are able to control the editing side of the production, the camera, as when the advert is filmed we decide the camera angles which are featured and also the way in which it is filmed. Another aspect which we are able to control is the sound effects and special effects within the advert, as when it comes to editing the piece of film to make into the advert you are able to decide what sound effects and what special effects you want to use within the advert. The MISE-EN-SCENE is another technical aspect as this involves the 'staging' of the advert when in the filming stage, as this involves the props and the whole production when the advert is being filmed. All of these aspects are important and I am going to research into each one and also research into adverts which use these different effects and relate them back to my idea which I have for a new Kit Kat Advert.

We have also been asked to carry out a Content Analysis, which is when you are able to watch Television Adverts which are similar to the product which you are promoting within your idea for a TV Advert and you can see what each adverts involves within them. For example, as I am researching and looking at different chocolate adverts I would see what the main elements within them are.

From this I am going to start the research into the above points to create an idea for a new advert and I will also have more knowledge in understanding the way in which television adverts are created and the features within them.